Selecting the right domain in compliance with the SEO principles for a newbie website is quite tough. It is the initial step in order to build an online brand where most beginners fail.

In this article, I will share some tips that will help you in selecting an SEO friendly domain for your website.

How to select an SEO friendly domain 1. Use top-level domain extensions

Before purchasing a domain, you need to know which domain extension is best for you or suitable for your business.

There are over thousands of domain extensions that are available in the domain name system and it is very confusing to choose any one from them.

According to a study, more than 48% of all domains have the “.com” extension. There are many other popular domain extensions are available that you can use such as “.org”, Twitter , “.info”, “.edu”, etc.

2. Go for brandable domain names

Have you ever thought why many famous websites rank always higher as compared to the new site ? The answer is they are not merely a website, each of the websites is a brand. Search engines such as Google use ‘brand signals’ to show articles from the best quality sites.

But what makes a domain name brandable? Well, many factors come into play, for instance,

- It’s very easy and simple to remember

- A brandable name is very unique and has no specific meaning, for instance, gmail.com

- It stands out from the competition

- It’s quite simple to pronounce

For instance, the domain “Google.com” looks more brandable than the domain “TheNewApplebrand.com”. 

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