The Google Pigeon update is one of the most significant changes to the local search algorithm and has changed the way local companies are ranked in organic search. The Pigeon update was first released in the year 2013, and it marked the first time that Google had redesigned its algorithm entirely to enhance its focus on the local results. It was the first update to completely revolutionize Google's core algorithms to sharpen the focus on local results. Google intended to bring local search results and web results together, and it worked.

How Does Google Pigeon Algorithm Update Works?

Google created the  SEO factors are significant while ranking local results. Therefore, local businesses now have to invest more energy and resources in their SEO strategies , both on their site and other sites across the Internet. With the update, Google has come a long way in seeing past misspellings in appearance. So, searching for a company will have no problem with SERP for misspellings.

Significance of Google Pigeon Algorithm Update

Google Pigeon Algorithm works by reducing duplicates between organic and merged page results. Google Pigeon lets you find exactly what you're looking for based on your location. It aims to provide more useful, relevant, and accurate search results for local search queries. Google Pigeon Algorithm offers many benefits. Some of the main advantages of the Google Pigeon Algorithm update are listed below.

- Local searches have been made to better mimic organic search rankings , with queries containing deeper links to Google's web search competencies such as synonyms and knowledge graph, etc.

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