In this age of technology, an online presence is essential for the business. Due to this, every businessman develops web pages , articles, blog posts, and new websites . Google updates and adds new pages to the search results. These updates cause Google dance. It is the term that most digital marketers and web developers know about it. The other name of the Google Dance is a random ranking factor.

What is Google Dance?

As soon as Google notices your website, it may not know where to put it on the search results. Google gives it a high position. When a user edits a website, there will be some changes that occur in Google’s SERP . Google dance fluctuates even when there is no change done by the user.

On the other hand, Google’s algorithm continuously adjusts the ranking of pages on the site. It updates its results as new pages are added, and old are deleted. Google crawls through pages, and it looks for the updates, assesses its relevance and value of all these pages. This phenomenon leads to changes and fluctuations in how search engine results are organized.

How does Google Dance happen?

There was an old Google Dance before that we have today. It happens after a new algorithm update that Google does periodically. As Google describes, these days, algorithm updates happen in real-time. With this current algorithm, the website always analyzes and updates web content, so these fluctuations are less dramatic than the old ones. Google Dance changes the ranking of the web pages . As per the reports, significant changes are occurred on Mondays by the users, but Google ranking changes daily.

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