Before digging into the in-depth knowledge of SEO , first of all, we need to know about the basics of SEO. SEO (Search engine optimization) improves the quantity and quality of website traffic for a website in a search engine.

The main idea of SEO is to target unpaid traffic rather than paid traffic or direct traffic. Different kinds of searches may originate unpaid traffic from various sources such as image search, video search, news search, and academic search.

Father of SEO:

Bruce Clay is the founder of SEO, also known to be a father of SEO . Bruce as well have a Lifetime Achievement Award in Search Marketing.

Bruce Clay is the best-selling author of search engine for dummies. His strong technique of search engine optimization is number one on the planet. His firm represents massive companies with over a million pages of content that are making billions of dollars.

Guidance Form Bruce Clay:

One of the hosts asked Bruce clay about SEO , the Importance of metadata title, meta description, keywords, and other ranking techniques. According to Bruce clay, all these are important expects of SEO. Metadata is the data about the data, whereas Meta title is the web browser identity that appears on the top of the page that specifies the web page name.

On the other hand, the title tag appears as the title of the page, which helps when someone searches a query related to your content. If your website contains a perfect amount of all these Meta tags , you can surely rank on the search engine

SEO Guidelines:

Focusing on the below mention techniques, you will definitely see an increase in traffic to your website

Removal of anything that slows down the site:

In the past, the speed of the website does not matter. However, nowadays, it is very good to update your website setting and optimize speed.

Link to other websites with relevant content:

"Linking out to other blogs is critical to growth."Link building continues a crucial part of a smart search engine optimization strategy . I like out to tons of high-quality sites and sources, including my direct competition.

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