When a user searches for a phrase in search engines, the websites at the top of the list attract more attention than the others. Now the question is that, don’t you want your website to be at the top of the list? Site ranking refers to a website's position in search engine results. Different ranking factors have various kinds of effect on a website. All these depend on a good SEO (Search Engine Optimization) technique, if a website owner wants his/her website to be ranked high in a search engine. The following are the factors and processes that must be considered whenever we talk about site ranking.

Domain name:

Google prefers short and useful domains, and of course the presence of some keywords related to your website in the domain, will help you increase the site ranking as a result of searching that phrase.

Related content:

The essential factor which takes part in website ranking, is quality content. Content must be relevant to the topic of your website which you want to rank higher on Google, indeed, there is no substitute for a great content. Providing high quality content for your user makes the best relationship with them. It also decreases the bounce rate, and you can easily manage to attract more users, in other words, one of the most influential factors of user attraction relates to the content production.

Page loading speed:

In today's world where the time is of the essence and the user wants to get his/her answers as soon as possible, this point is definitely effective in attracting the user.

Do not forget to update the site:

As you know, the world is updating daily, so there is a need to update every information. Therefore, the same scenarios are applied in the case of content. Search engines do prefer content updating, if you update your content in a regular interval, then there is a great chance to rank higher in web rankings .

Google cares about websites which frequently change and update their information, this point can improve the quality of content. 

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