A web designer has to go through the steps in optimizing a website properly in order to get a good feedback from Google algorithms and get more views by increasing the website ranking in search results.Linkless Mentions is the name of a business or a name that is mentioned without any additional links or any reference without a link that is used to optimize the website in the search engine. The interesting point is that linkless mentions has become so important these days.

In general, from the earliest days, the Google search engine has used links as a tool to determine the relevance and credibility of website pages. The more links you give to a page from a particular website, especially from reputable ones, the more important it is to Google in search.

In fact, generally, links are so important in SEO and show the trust of the user, and according to all these points mentioned, SEO experts try their best to increase the ranking of their website by acquiring links or buying them, which is one of the key factors in SEO strategy

Every year, Google provides valid and up-to-date algorithms for ranking websites based on different features of a website. The following section mentions three algorithms: Penguin, Google PageRank, and Fred, which measure websites according to the type of linking or penalize them for having too many unwanted links. This makes the link creation much more specialized than before for SEO experts.

Penguin algorithm:

The penguin algorithm was created with the aim of identifying unnatural link building and spam, this algorithm pays a lot of attention to linking websites and tries to penalize websites which contains irrelevant backlinks and the ones which content is irrelevant to keywords.

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