SEO and content marketing are similar in some respects and having complete information about each of them separately is so important in achieving the desired result. For a better understanding of the difference between these two, initially, it is necessary to be more aware of the meaning and concept of each one accurately.

What is SEO?

The word SEO stands for Search Engine Optimization . You should perform techniques and activities in all parts of a website for gaining a high ranking in the search engine results page, by doing so you can also increase traffic to your website. The expert who can help us in this field and implements SEO techniques on your website is called a SEO expert .

Simply put, SEO is a set of activities that make the search engine perform better in your website analysis, and basically the ultimate goal of SEO is to rank your website higher on the Google search engine results page.

In general, there are three types of SEO, which we will briefly discuss.

1- on-page SEO:

The set of activities that are being done in the website page in order to optimize it and also achieve high rankings in search engines such as Google, is called on-page SEO. On-page SEO considers all aspects of a web page. By considering all SEO rules, there is an opportunity for you to get a high ranking in search engines . The ultimate goal of on-page SEO is to present your web page to users and search engine as a quality page, valuable and also the one with the most relevant content with the terms searched by users. In this section, various activities are being performed, one of which is the production of quality content so that the user can create a positive user experience.

2- Technical SEO:

In fact, technical SEO is not related to the content of the website. It generally includes techniques to improve the structure of the website. This type of SEO makes a website more recognizable to search engines and by creating a positive user experience attracts search engine attention which makes the search engine check the quality of the website, so it ultimately increases the website traffic . 

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