Optimizing sites where services and products are sold in it, is so important, because it also adds to the income of the website owners due to the high ranking that they gain in this field as a result of optimization. You will rarely see people around you who have the time to go shopping and spend a lot of time looking for the items they need, in fact people prefer online shopping .Due to the increasing number of online customers, stores are trying to meet the needs of customers online in addition to the possibility of providing their services in person, which causes the number of online stores to increase day by day. The owners of these stores try to optimize their websites to attract more users to them, and have a higher ranking in the search results page, which more details are mentioned in the following.

How to optimize your online store?

As we mentioned, optimizing online stores will increase online sales , but you may be wondering how we can optimize our online store to be successful in this field, in the following section we will mention the factors that you can follow to optimize it.

1. Keywords:

choosing the right keywords is so important in optimizing a typical site, as well as online stores site, in order to get a high ranking in the search page results , you need to choose the right keywords and get high organic traffic to your site. In order to be able to select keywords in a way that you can achieve your goal, you must first do the necessary research on keywords and select the most relevant keywords that bring high traffic to your website.In addition, while choosing keywords, you should put yourselves in customers’ place and think of the words a customer uses to achieve the service and product, and then prepare a list of keywords and do your best to use long tail ones in your site content, so that you can attract more users to your site. In this way, you can get help from Google Keyword Planner and choose your keywords with more awareness and note that do not choose keywords which were used a lot and the ones that have many competitors, because then it gets hard for you to compete.Once you have selected the right keywords, it is time to use them in the right place to get the best results, for example keywords in the site title, descriptions for each product, Tags, photo tools and etc., can be used to attract high organic traffic to the site .

2. Basic site design:

Another factor that is very important in optimizing a site is the correct and principled design of the site , which allows the user to gain a good user experience while using the site, as a result the users may share this experience in social networks with their friends and thus the organic traffic of the site will increase, also, by designing a basic site map, you can cause the site to be indexed sooner and placed on the search results page more quickly, so that users can use it easily. 

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