The click-through rate , or ctr for short, is the number of times users click. In this article, we are going to examine CTR and impression together and tell their differences.

What is Click Through Rate?

 The click rate is actually the number of times a user clicks on the site. Simply put, suppose a user encounters a large number of search results after searching and has to choose one of them. The user selects and clicks on the site in the search results Click rate is said that the higher the click rate is better. Increasing the click-through rate is effective in having a good SEO .

How to increase click through rate?

Click-through rate is another factor in having a good SEO that we should try to increase, or in other words, encourage users at first glance to choose our site from the search results to click and enter.

Here are some ways to increase your click-through rate:

- Use appropriate titles for the contents and pages of your site to attract users' attention

- Do not use duplicate or obscene content

- Provide useful, valuable and user-friendly content and services

- Provide high quality content

- And most importantly, the use of appropriate meta descriptions that include a comprehensive descriptionWhen users see your site link in search engine search results, they have very little opportunity to decide which site to click and select. In this case, you should use some tricks to attract and persuade the user to click on the link to your site.

To persuade the user to click on your site link in the search results, pay attention to the following:

1- Page title:

The page titles of the sites are displayed using the title tags. The amount of free space to insert an attractive title for a page of 70 characters, in which space should be written attractive text and title to attract and persuade users. You can use some magic words to persuade and attract users to have a better and faster effect. The magic words that are available on the web are as follows:- Right now

- Fast

- Step by step

- Simple

- Easy

- Free

- Inexpensive

- What is

- General training 

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