These illegal actions may destroy business competitors and lead to their downfall.  Having a principled business, legal SEO and healthy competition with competitors is the best course of action, but not everyone can do it and use illegal methods.

What is negative SEO?

All illegal actions that are done instead of competing with competitors and trying to standardize their SEO are called negative SEO. Negative SEO or black SEO is opposite to positive SEO and all the actions that are done in them are completely different from each other. In negative SEO, the actions taken are illegal and unprincipled, which are done to hit or destroy the competing business, but in positive SEO, business owners try to use legal and principled methods to SEO their site. Upgrade and improve your site ranking in search results. In a positive SEO, all actions taken are legal and if done correctly can provide good results for the business owner.In negative SEO, business owners try to destroy the competing business, that is, instead of competing with their competitors and taking useful steps to overtake them, the business destroys them. They cut or hit and fall.Therefore, negative SEO can occur on the Internet for all businesses by their competitors, but negative SEO is a very long process that requires more time and energy. If you have tough competitors and your business has achieved success and top rankings, it is better to pay attention because you may also suffer from negative SEO. If the negative SEO process is done professionally and in a complex way, even the Google search engine may not recognize it.

Different methods of negative SEO:

Negative SEO has different methods and can be done in various ways. Here are some ways to do negative SEO and how to deal with it:

1- Website hacking:

Today we all know that it is possible to hack pages on the internet and there are some professional hackers who do this easily. Hacking is one of the methods that can be used by competitors to downgrade and destroy businesses. Your competitors may hack into your website admin panel by hacking your website and using spammed links or redirecting them to malicious sites, harm your site or redirect your site traffic to their own. After the admin panel of your site falls into the hands of competitors and hackers, they may take any action to damage your site.

- Anti-hacking strategies:

To prevent hackers from hacking your website with negative SEO goals , it is better to strengthen the site's security measures to make it harder to enter the site. If you have used content management systems such as WordPress to create and build your site, you can use the Google Authenticator plugin to strengthen its security measures to enter the admin panel. By using this plugin and making its settings, you can easily strengthen the security measures and make the process of entering the site management panel more difficult. You have to use complex passwords that consist of letters and numbers. You can even use two-step encryption to make logging in to the admin panel more difficult and secure. 

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