Gray hat SEO is somewhere between black and white hat, and it can still be effective if used by a professional. Gray hat SEO pushes more when compared to white hat SEO though not to the extent where the site will be banned. A good understanding of gray hat SEO is significant because it can improve your site's ranking without any negative consequences or could cost you a massive amount of money in lost traffic.

The gray hat comprises of different techniques such as:

- Using clickbait

- Buying old domains

- Duplicating content

- Cloaking

- Buying links

- Automating social media

- Buying followers

Let's take a look at each of them in turn.

Using clickbait

It is content whose primary purpose is to grab attention and encourage visitors to click the link to a specific web page without generating value.

Buying old domains

The web is a source of old domains that are abandoned and those that are not used much by owners, and that is often used to generate backlinks to improve rankings

Duplicating content

Content is always the king. It is the hub of the internet and SEO efforts . Spinning bots can be helpful, and while a small percentage of them can be effective, it's still an excellent idea to use.

Cloaking

It is a practice that displays different results to a user than the one displayed by the search engine . For Google, it's a high-risk practice that breaks its rules.

Buying links

Buying links is another black hat SEO technique . However, it is recommended not to use it as you will be fined if caught. Instead, you can list your website on the relevant directories. 

Read more on:https://www.dotnek.com/Blog/Web/optimize-your-website-with-gray-hat-seo

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