You can get more website traffic by optimizing the website due to the popularity that you will gain as a result of optimization. There are some ways of being successful in SEO which we are going to mention in this text.
What is SEO?
The word SEO stands for search Engine Optimization A set of activities must be done in order to do SEO for your website, these activities are being done both inside and outside the website for improving the rankings in search engines and eventually help you gain more website traffic, as well as more click-through rate . The person who implements SEO techniques on your website is called a SEO expert , who can improve your ranking in search results pages as a result of getting high website traffic.
The history of SEO:
In the past, SEO and all the related factors were not widespread as today, and SEO experts were only able to optimize the pages of websites based on the effective factors of website ranking to reach high rankings in the search engine results page. As a result of the changes that occurred in the field of SEO and its international development, a professional SEO expert should be able to update website old content constantly, as well as proper production of quality content according to the user needs analysis to make a great user experience by answering all of their questions, which is the main cause of ranking improvement in search engine results page.
Another difference between the past version of SEO and the latest one, is that the website optimization was only done for desktop computers, due to the fact that smartphones were not invented yet, computers were the main and only tool to communicate over the internet, so today SEO expertsare facing lots of changes, and they should focus on optimizingmobile applications and ensure that their website is accessible from mobile devices to give users the opportunity of meeting their needs by using their mobile phones which are more portable and easier to use, so this opportunity can also help you to make the website optimization process faster. Another change in the field of SEO occurred when applications like face book, Instagram and etc., were launched. Before launching these applications and their huge impacts (whether beneficial or negative) on human beings' life, the content of a website was shared via email, which didn’t have enough impact on website optimization, but these applications were game changers because they had a huge impact on website optimization.
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