In order for your website to be at the top of the search engine search results for users, what features should the website have?

In fact, the Google search engine has announced that it is very focused on the quality of websites and wants to provide the best websites to its users, so it has identified some algorithms and components to be the best website. In terms of quality, security, reliability for users at the top of search results.

There are over 200 components to identifying and determining the best website. 200 may seem like a big number. Of course, it should be noted that the website should not have all 200 components, in this article we will tell you the most important factors that Google has considered in 2020. Of course, note that in addition to these factors, there are other factors that Google pays attention to, and the presence of these factors on the site does not mean that other factors are not present in it.

Examples of significant Google factors in 2020

1- Paying attention to getting the best backlinks

Backlinks or external links are among the factors that are very important in ranking a site in search results . Of course, it has been heard in some sites that backlinks have no effect on the site ranking, but this is not the case. In 2020, backlinks are among the effective factors in increasing site visits and rankings . Of course, placing a simple backlink on one of the remote sites or even reputable sites cannot have a positive effect on your site ranking.

The backlink you put should include some features:

Link Score:

One of the features that your backlinks should have is that they should be of high quality. Google has announced that each link will be considered a link rating. So with algorithms like Penguin, you can no longer use low quality links. For example, using corrupted or so-called spammed links, in addition to not having a positive effect on your site, may even reduce your site's ranking and penalties. Therefore, pay close attention to the quality of the links so that the quality score you receive from Google is higher. 

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